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Author: Florie Lyn Masarate

If you want your postcards to really be the valuable tool that it is for your business or company, there are things you need to remember:

Focus on your mailing list. As much as possible, make sure that they will go to the prospects likely to avail of your products and services. And has a history of taking on offers that interests them. There are mailing list brokers you can get this info about.

Be a friend. It is best to make your postcards appear like a message from a friend than an advertising medium. A postcard that looks friendly will create a pleasant feeling to your readers. This will eventually lead to a sale. Do not be like those types that people ignore because they sound harsh and unfeeling.

Forget the sales pitch. Do not attempt to close sales directly from your postcards. For one, the space is not enough to provide all the information that prospects need in making a decision. Use it them to generate sales inquiries instead.

Get straight to the point. Postcards are "ready to read" upon delivery. Take advantage of that point.

Getting right to the point is capturing the readers' attention instantly. Sometimes, readers do not read more after their initial impression.

Go first class. Try to send your postcards via First Class Mail. It only costs an extra few cents more than Standard Mail. Sending them through this is guaranteeing that you will get more replies. Just shows how you value your cards by spending some extra cash on them.

Good timing. Send your postcards so that they will arrive on Tuesday and Wednesday. It is a known fact that mails delivered on these days are usually lighter and your postcards would not be put with a lot other mail to be delivered. Try to avoid being delivered on Monday. This is the busiest mail delivery day for most people.

Economizing designing and printing. Spending a lot on designs and printing of your postcards is not advisable. Having elegant and colorful layouts can be very expensive and does not do much to improve reply rates. Simple postcards to appear just like simple messages from a friend can be printed from your own computer.

So the next time you want an abundance of traffic going into your site or a surge of sales lead, try sending out postcards that follow these simple tips. Then sit back and see the result.

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About the author

Florie Lyn Masarate got the flair for reading and writing when she got her first subscription of the school newsletter in kindergarten. She had her first article published on that same newsletter in the third grade.

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