Three Steps to Marketing Success
Author: Edward Rizzo
There are three important steps you need to take to ensure your web
site succeeds. If you follow these three steps your web site will
get visitors that will come back time and time again. These steps will also
assist your website in getting noticed by the search engines, and you
should be able to earn money from your web site.
One constant theme that emerges from the most successful
businesses and organizations is simplicity. Keep your website simple
and easy to navigate. Don't try to do too much, or complicate things
or you'll more than likely fail. So, the three step process for
Internet success is simple, making it much more likely that you
Step 1, Decide exactly what your web site will be about. For
example, say your interest is in cars. If you produce a web site
about cars, you'll be competing against millions of others and
You will have a hard time getting noticed. Narrow down your
focus to something more specific, perhaps something like
"the design of Italian cars". Or possibly tips on getting better
gas mileage. The more specific your theme, the better. Don't
try to do too much, a single narrow theme is what you need for
success. If you want to cover a broad subject, break it down
into several narrow themes for separate web sites. This is also
referred to as a Niche Marketing. Being very specific and
focusing on a special area of interest will considerably cut your
competition way down, resulting in a higher demand and increased
targeted traffic to your website.
Step 2, Fill your site with content. The information you provide
needs to be focused directly on your theme. You may need to write
the main pages yourself, but there will be articles you can use
from ezine directories and from private label sites that will
help you fill out your web site. The more content you add, the
better. Plus, be sure to add articles and information to your
site every week. That will get people coming back to your site
and it will also make sure the search engines notice you. People
crave information and the more free information you provide your
visitors the more they will see you as the expert. This builds trust.
You get your readers and visitors trust and your chances for
success will triple!
Step 3, Get links from other sites, but don't try to get links
from just anyone. Instead, get links from relevant sites. In our
example this would be other car sites, or sites relating to import
cars, exotic sorts cars etc. A link from a friend's site on another
subject is of no value. So, search the web for web sites that are
relevant to your interest and then ask the webmasters to link to
your site, in return for providing a link to them on your site. Link
exchanges show the major search engines that your site is relevant
to a specific subject. This in turn, builds your sites popularity and traffic.
A word of caution about building your link campaign. There are many
places on the web that are referred to as link farms. Try to avoid these
as search engines can tell if your links are generated through a mutual
exchange with another relevant site versus getting hundreds of links to
your site very quickly. Using a link farm will generate many, many links
virtually overnight and the major search engines will pick up on this.
Sometimes these major search engines will even ban your site from their
index as they review link farms as Spamming!!
One more thing to consider about links. Search Engines view one way
links as much more relevant and will get you a more favorable position
with the way your site is ranked.
With these three steps you are assured of online success. That's
because these are the key steps taken by all of the most
successful sites you encounter.
One other thing, by adding in Google Adsense elements to your
pages your web site will generate cash for you. The more content
rich and highly focused your site, the better the response you'll
get to the advertisements you carry. And that means more money
paid to you by Google, which is another subject.
About the author
Ed Rizzo has written many courses and articles relating to
various aspects of Internet Marketing including starting a
Home Based Business and Link Strategies. For more
Information Visit his website at www.dpdhomebusiness.com
Powered by CommonSense CMS script - http://www.sensesites.com/