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Three Steps to Marketing Success

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Author: Edward Rizzo

There are three important steps you need to take to ensure your web site succeeds. If you follow these three steps your web site will get visitors that will come back time and time again. These steps will also assist your website in getting noticed by the search engines, and you should be able to earn money from your web site.

One constant theme that emerges from the most successful businesses and organizations is simplicity. Keep your website simple and easy to navigate. Don't try to do too much, or complicate things or you'll more than likely fail. So, the three step process for Internet success is simple, making it much more likely that you will succeed.

Step 1, Decide exactly what your web site will be about. For example, say your interest is in cars. If you produce a web site about cars, you'll be competing against millions of others and You will have a hard time getting noticed. Narrow down your focus to something more specific, perhaps something like "the design of Italian cars". Or possibly tips on getting better gas mileage. The more specific your theme, the better. Don't try to do too much, a single narrow theme is what you need for success. If you want to cover a broad subject, break it down into several narrow themes for separate web sites. This is also referred to as a Niche Marketing. Being very specific and focusing on a special area of interest will considerably cut your competition way down, resulting in a higher demand and increased targeted traffic to your website.

Step 2, Fill your site with content. The information you provide needs to be focused directly on your theme. You may need to write the main pages yourself, but there will be articles you can use from ezine directories and from private label sites that will help you fill out your web site. The more content you add, the better. Plus, be sure to add articles and information to your site every week. That will get people coming back to your site and it will also make sure the search engines notice you. People crave information and the more free information you provide your visitors the more they will see you as the expert. This builds trust. You get your readers and visitors trust and your chances for success will triple!

Step 3, Get links from other sites, but don't try to get links from just anyone. Instead, get links from relevant sites. In our example this would be other car sites, or sites relating to import cars, exotic sorts cars etc. A link from a friend's site on another subject is of no value. So, search the web for web sites that are relevant to your interest and then ask the webmasters to link to your site, in return for providing a link to them on your site. Link exchanges show the major search engines that your site is relevant to a specific subject. This in turn, builds your sites popularity and traffic.

A word of caution about building your link campaign. There are many places on the web that are referred to as link farms. Try to avoid these as search engines can tell if your links are generated through a mutual exchange with another relevant site versus getting hundreds of links to your site very quickly. Using a link farm will generate many, many links virtually overnight and the major search engines will pick up on this. Sometimes these major search engines will even ban your site from their index as they review link farms as Spamming!!

One more thing to consider about links. Search Engines view one way links as much more relevant and will get you a more favorable position with the way your site is ranked.

With these three steps you are assured of online success. That's because these are the key steps taken by all of the most successful sites you encounter.

One other thing, by adding in Google Adsense elements to your pages your web site will generate cash for you. The more content rich and highly focused your site, the better the response you'll get to the advertisements you carry. And that means more money paid to you by Google, which is another subject.

About the author

Ed Rizzo has written many courses and articles relating to various aspects of Internet Marketing including starting a Home Based Business and Link Strategies. For more Information Visit his website at

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