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Search-Engine Friendly WebSite: Tips How to Achieve it Part 1

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Author: Diane Garcia


When building and designing a website, making it appealing to visitors should not just be the main concern, but it should also be visible to search engine spiders. A website can get a lot of benefits if it's search-engine friendly. One of its main benefits is that it will have better visibility and exposure to search engines, making it to appear in search result page which is considered as a good starting to point to rank high in search results. Aside from that, developing a search-engine friendly site may also help to keep it away from being penalized or banned by just following the quality guidelines required by search engines.

Here are some tips on how to make a website be search-engine friendly:

1. Validation of HTML and CSS Code

One of the main reasons why a website needs to validate its HTML and CSS Code is for its search-engine visibility. Every web page should comply with the standard set by the W3 Consortium, an organization that issues the HTML standards to ensure that it's free of errors.

While search engines don't care if the HTML code is free from errors, they depend on the precision of the code to determine which portions of a webpage should be indexed. Basically, if a website has errors on its code, it's possible that some portions of a web page can only be included in the search engine's database. The unseen errors in a web browser may confuse the search engine software to think that they are just a part of the HTML formatting information rather than a site's content. This may lead search engine to ignore that text and that web page will not be displayed in search engine result page.

2. Proper Navigation and Structure of Links

Having a proper navigation of links is also an important point to consider for achieving a search-engine friendly website. As much as possible, all inner pages should be no more than three clicks away from its home page so that search engines will easily crawl these subpages and spider the information they are looking for.

Creating a sitemap, a graphical representation of the architecture of a website, is also a significant part of SEO to easily index and crawl all its inner pages. This does not just help visitors to find the pages they need but also help search bots to boost the crawling speed of documents at a website. So it's crucial to ensure that the sitemap has no broken links so that all the site's pages will be accessible and visible to search engines.

3. Creating Relevant Title Tags

Title Tags are one of the most important factors in Search Engine Optimization. These tags are those non-visible text in the HTML Code that are displayed in the title bar or browser. The information inside these tags are first seen by search engine spiders and used as part of their algorithm to determine what the webpage is all about.

Search Engines give much weigh or value on title tags that's why these are essential factors to make the site visible in search engines and rank high on SERP. If they are not optimized properly, then you've lost a vital source for getting top rankings. It's also necessary to use appropriate relevant keywords in Title Tags because search engines give much importance on the relevancy of the title to its content to make the site appear in search results.

Indeed, in web designing and developing, it's important to make sure to follow the above listed good points to make a website as Search-Engine Friendly as possible. Stay updated for the Part 2 of this article for more tips on making search engine friendly websites.


About the author: The author writes articles, tips and advice for WickedInnovations offer web design and affordable search engine optimization services.


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