Revealed: How to Write Information Products Your Readers Will Rave About
Author: Clare Swindlehurst
People buy information products because they want to learn something. Whether it's how to attract the man of their dreams, how to get pregnant, or which games console to buy for their grandchildren. if you are selling an information product then there are three basic parts that should be included to make sure it meets its purpose and educates the reader.
1. Action steps
If someone needs to learn how to do something then they want to know the steps they need to take in order to complete the task at hand.
Let's say I'm baking a cake for my husband's birthday. I don't want to just see a list of ingredients. I need a step-by-step action list, in chronological order, that I can follow to make sure the cake turns out right.
You might not need to write a tutorial to show the reader how to solve their problem but it always helps to explain things in steps. If you can always try to use nine steps or less, otherwise the process can look overwhelming and too difficult to accomplish.
As a writer your two favourite words should be: "for example". Jot them down and then stick them on the side of your monitor.
Most information products and content that I've read is missing a key element, and that is the examples and the ideas. Most writers just include the information and then leave it up to the reader to figure out how to actually apply it to their personal situation.
To really educate your readers (which is why they bought your product after all) you need to provide examples, case studies and ideas. Use as many as you can so that the reader knows how to take the information you are providing them with and put it into action.
For example, I could have said: "You need to educate your readers" and just left it at that. Instead I've given you examples of how to apply each of the points I've talked about. People need information, but they crave application. They want to see the content in action so they can picture how they can use it themselves.
Everything you write should include tips in it. Tips come in all shapes and sizes, from tactics and options to methods and techniques. You need to include as many as you can in your information product; it only takes one to resonate with the reader to satisfy them.
If you share seven ways that the reader can make money with an autoresponder and number five clicks with the reader then you have been successful.
Just remember that as an information publisher tips are your best friend. An expert could read your material and already know 99% of what you have written, but if a tip on page 47 stops them dead in their tracks then they will rave about your product.
So there you have it, every time you create an information product follow these three basic steps and educate your reader.
About the author: Finally, the secret ingredient to building a successful online business is traffic. It doesn't matter how great your website looks or how useful your product is, without traffic you can't make any sales. Kick start the flow of targeted traffic to your website with my free 7 Day Traffic Action Plan.
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