Resource Box Rules: Winning Tactics
Author: Beth Scott
Let's face it people use articles to send traffic to their websites. But if their resource box is lousy and not worded right they will get minimal, if any traffic. Thats a fact.
"So," you ask, "what kind of resource box do I need?"
You need a resource box that is attention grabbing, heart stopping, world jolting.... Okay, so maybe thats a wee bit of an exaggeration!
About the author
Sorry to sound so harsh but on the internet people want to be entertained and enlightened. They will only read what interests them.
If your article is informative and page scrolling (as opposed to page turning) then you will get a lot of people to read it, but if you lose them at the start or halfway through your resource box, you won't be able to convert them into traffic or buyers. Why??
Simply because they will never reach any link you provide them with, they will close the page and go on to read a different article.
You can't afford to let this happen!
So here's what you do about it. You keep your resource box at a maximum of 5 lines long. You tell them to visit your site for more information on that subject or to opt in for their free newsletter or report.
You give them an action to take. Because as surely as you aren't specific about what it is that you want them to do next, they definitely won't do what you want them to.
So unless your resource box grabs them with the same intensity as your article you can kiss those prospective buyers goodbye!
Another common mistake made by newbie writers is to not make their website link an active one. This can happen when you just type www.mysite.com, instead of putting http://www.mysite.com, or whatever the full address is.
In most cases people are not going to bother to take the time to copy and paste an inactive link to visit your site.
So again make sure as much as you can that your link is working. It's true that some article databases don't provide this feature, but the majority of the article databases do.
Try going to the article site you posted your article on, as a browser instead of logging into your writer's account. Find your article and test the link in your resource box to see if it works.
In conclusion I guess the best way to show you what I mean is to give an example. So be sure to read my resource box below ;-)