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Print Brochure Design Suggestions

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Author: Lynne Saarte

If you want to improve on your brochure printing to get you the results you want, your print brochures should have the fundamental principles in designing them, as well as the following suggestions on designing your print brochure.

What is your purpose? Be sure to determine what you want to accomplish when printing brochures for your company. Why do you want to have brochure printing for your marketing campaign? Why should your target clients choose you from your competition? What is so unique and different with your business, products and services, as well as the benefits you can give your target clients through your print brochure?

By promoting what you have for purpose, your print brochures can achieve whatever it is you want for your results.

Determine your headlines. And make sure that yours draw attention. Remember that your headline would be the first thing that your target clients would be able to read. Hence, it would be the most important element to convince your target clients that your brochure printing is worth their time and effort. As a strategy, use both upper and lower case for all your text as ALL CAPS get a much lower response, and sometimes a negative impression to your target clients.

In addition, provide minimal boldface types to emphasize key points and not to clutter your print brochure that your target clients are drawn to the font type and not on the message itself. Lastly, provide higher leading. It will improve readability of your content in your color brochure.

And speaking of text lines, you have to keep them short and simple. Do not make elaborate designs that you already confuse your target reader of what to read in your print brochures.

Determine your margins and leave sufficient amount on all the four sides. The margin would provide order and space for your target readers to take in their breath every time they finish a part of your print brochure material.

Use color ink to increase positive response. If you want to attract attention, a positive one at that, always remember to use color ink to your brochure prints. Always make your brochure interesting and appealing by providing the colors of the rainbow into your marketing tool. Take note though, that you also need to temper your application of colored inks as it can also make a mess of your print brochure. Your color should emphasize and not distract your target clients' attention to what's really important - your message.

Give them the benefits. "What is in it for me?" Why do your target clients have to read your brochure? What would they get from the effort of doing so? By writing about the benefits, you would most likely get the attention of your target clients, and easily convince them of the value of engaging in business with you.

Always keep the target clients in mind. Use terms that relate to them. Use words like YOU and YOUR. As much as you can, make sure that your target clients are at the forefront of your minds.

Use power words. These power words such as 'free'; 'discount'; 'surprise gift'' 'Save now, pay later'; 'proven'; 'amazing', etc, are what would make it easy to get the attention of your target clients. The more you make them think that they are getting something for free or less the price, the easier it would be to convince them that your offer is good.

These are just some of the things you can do to create better designs for your print brochures. Make them available every time your printing brochures and you will always get the output you expect from all your efforts.

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About the author: Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and other online business strategies.

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