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List-Building: Working With Your List

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Author: Tellman H. Knudson


If you're on any of my lists, you may get multiple emails with the same subject line. In fact, it's pretty much the same email being sent to you multiple times, if you've signed up for my different products and promotions and have wound up on various lists.

You're probably wondering, "If you have people on multiple lists, can't you tell it not to send it to these people multiple times?" No, I can't.

Here's the reason:

I have lists with AutoResponse Plus, 1ShoppingCart, and AWeber. I've tried testing for deliverability from different systems, and sometimes I build lists in AWeber for specific promotions or bonus giveaways and that kind of stuff because I know those emails are going to get through really, really well.

Other times, though, I'm just building things in AutoResponse Plus. In the past, I built most of my lists in 1ShoppingCart. So that's why people sometimes get multiple messages from multiple autoresponders.

But here's the thing: If you do that and send multiple messages, you can sometimes end up getting kick-butt responses. This is because people see multiple messages from the same person with the same information. In many cases, it can also be used as a strategy to actually increase your response.

Do some people unsubscribe? Inevitably!

But to tell the truth, I don't test unsubscribe rates, and the reason I don't test unsubscribe rates is because it's depressing. If people don't want to read my messages, I figure they can unsubscribe from my list. If they do enjoy my messages, they can stay on board.

You may also hear all different things about which day to send emails to your list, the best times to send emails, and such. As a general statement, the earlier in the day you send your mail, the better. In my experience, that is really what it comes down to. If I send emails to my list later in the day, nine times out of 10, I won't get as much of a response as if I sent them early in the day.

And as far as what day to send them? Every day. That's what I try to do. Then, my lists expect the messages, and many list members look forward to getting a message from Tellman. But you can train your list to look for something from you every day, every week, whatever, but you have to write to your list on a regular basis.

So, there are a lot of things to consider.

People say, "What's going to get you the most response?" Ultimately, planning ahead and having things pre-sequenced out so you don't have to think of them at the last minute is going to end up building your business the best.

Some autoresponders allow you to set the specific time that you're going to send out. Others just say, "Send it first thing tomorrow," on a certain date. Others you actually can't control the time; you can only send it out immediately.

There are so many factors that come into play when you're talking about how to work with your list. Ultimately, I would say the more you plan ahead and the more you get it out as close to 12:01 AM as you can, the more people are probably going to read your emails.

The whole thing is to build rapport with your list. Send them regular messages and offer them quality information and products. When you do, they come to respect you and look forward to what you have to offer. Building a list is the most important thing you can do as a marketer. The second most important thing is to take care of the people who trust you.

About the author: Tellman Knudson is CEO of http://OvercomeEverything.com. Learn how to build a powerful and responsive list quickly through his premiere list-building course, http://MyFirstList.com (http:/myfirstlist.com ).


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