Lead Generation: 4 Basic Steps To Automate Your System
Author: Kathleen Ann
Before you invest time and money into generating leads you must have an automated system in place to deal with them. This will streamline the process and set you up for a profitable ongoing relationship with your prospective clients. Otherwise many a contact will slip by without making a real connection with you and you will have lost that opportunity, maybe forever.
Then you can focus your efforts, both on-line and off-line and simply invite your potential clients to take the first step of getting to know you.
That first step will be to respond to your invitation and your primary goal is to obtain their contact details.
So no matter where you "meet" a potential client you will have one simple process to invite them into. A process that is not only automated but strategically designed to deliver warm leads into your marketing funnel.
Here are the 4 basic steps to follow to automate your lead generation system.
1. Create a free tantalizing offer
Giving your prospective client a free taste or sample of your expertise is the quickest way to capture quality leads that you can later turn into sales. This is the start of your relationship not a catch and kill exercise.
The idea is to provide good quality content that will have them wanting more - in exchange for their contact details.
Your free taste could be a downloadable PDF special report or MP3 recording, or even a series you can deliver one at a time. Or you could create a shippable product in hard printed copy, CD or DVD and capture their mailing address as well.
By themselves, newsletters are no longer exciting enough to fill this role but will make a valuable added bonus for signing up for your free taste.
2. Create a web pick up point
If you have a website great. You can simply add an opt-in box to your home page or better still, every page. Ideally position it in the banner but at least close enough to the top to appear without scrolling down.
Do the same on your blog for wider reach.
If you don't have a website at least create a squeeze page which is simply a single webpage with your story and an invitation to sign up for your free taste with an opt-in box. The "squeeze" is they don't get your free taste without leaving their details.
3. Set up an autoresponder
An autoresponder is the system behind the opt-in box and can be within your shoppingcart or standalone. It automatically collects the details and immediately sends a welcome email that you have prepared including the access details to get your free offer.
But don't expect one email to be enough. Develop a series and deliver a daily message for the first 7 to 10 days relevant to your free taste.
And the good news is your autoresponder will follow this complete process automatically, every time, so you can set and forget.
Then keep in touch at least every 2 weeks with either your newsletter or other broadcast emails and special announcements.
4. Promote your free offer at every opportunity
You could be speaking from the platform, on a teleseminar or webinar, writing articles, blogging, in person networking or even social networking and still follow this same process.
Simply invite them to your squeeze page to get your free taste.
Make sure you have the invitation and web address (url) on the back of your business card, all your printed handouts, in the author's box on your article submissions as well as your social network sites. In fact give it out at every opportunity whether written or spoken and invite people to take up your free offer.
That's it. The basic 4 step system to automate your lead generation process to deliver a steady stream of warm leads into your inbox.
About the author: Small business marketing expert Kathleen Ann is the "Marketing Champion for small Business and entrepreneurs." As a Certified Money, Marketing and Soul Coach Kathleen delivers breakthrough marketing strategies so soul-inspired entrepreneurs can Brand, Package and Price their services to quickly create more money, time and freedom in their business. For free articles, free resources and to sign up for her free audio and transcript "7 Must Know Secrets to Business Branding Success", essential Branding strategies to help you attract qualified ideal clients in droves, visit www.powerupyourmarketing.com
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