How To Dramatically Improve Your Website's Conversion Ratio
Author: Dean Phillips
According to the so-called experts, a decent conversion ratio is right around one percent. In other words, one out of every one hundred visitors to your website converts to a sale.
Personally, I think a one percent conversion ratio sucks! My website consistently converts right around ten percent. And so do a lot of my Internet marketing collegues. I can assure you, the websites of superstars like Marlon Sanders, Terry Dean and others convert a lot higher than one percent.
Why? Well, besides knowing what we're doing, we're also ultra-competitive and don't settle for mediocre results. And with very few exceptions, a one percent conversion ratio is mediocre.
Unless you're selling a big-ticket item and making $100 or more per sale, it's extremely difficult to make any real money with only a one percent conversion ratio.
Of course, there are exceptions to every rule, and if your website is attracting mega traffic like Yahoo, then obviously you can do quite well with a one percent or lower conversion ratio.
But what if you don't have mega traffic--and most websites don't. Then what? What if you're selling a $20 e-book and you're only attracting a hundred visitors a day to your website? With a one percent conversion ratio, that means your website is making a measly $20 a day. And believe me, that's much more common than you realize.
However, what if you could improve your conversion ratio to five percent? All of a sudden, you're making $100 a day with the same amount of traffic. Improve your conversion ratio to ten percent and voila, that $100 a day turns into $200 a day!
So, how do you go about improving your conversion ratio? Well, the first thing you need to do is make sure you have a trustworthy and credible website. People buy from websites they trust.
For instance, is the design of your website up to par? Is it easy to navigate, or are you using distracting flash or stupid, meaningless graphics that don't mean a damn thing and take forever to load? Simplify your website. Get rid of the flash, graphics and pop-ups!
Do you have your own domain name, or does yours contain names like, "Geocities", "Angelfire" or "Tripod"? Be a professional. Get your own domain name.
Prove what you say. Back up your claims with cold, hard, indisputable and verifiable facts?
Put your name, telephone number and street address on your website?
Use authentic customer testimonials, complete with first and last names? Make sure you get your customers permission first.
Offer a fair and reasonable money-back guarantee? Thirty days is good. Sixty or ninety days is better!
Make it easy for your customers to pay. And offer a variety of payment options. I can assure you, if you're using Paypal only, you're losing sales. There are a lot of people out there, myself included that just won't do business with Paypal. It's too much of a hassle!
And most importantly of all, you have to have a powerful sales letter. A strong and effective sales letter can blast your earnings into the upper stratosphere!
YOU MUST HAVE A POWERFUL SALES LETTER!
If you aren't capable of writing that type of sales letter, hire me to write it for you.
Follow the steps set forth in this article, and your website's conversion ratio will improve dramatically!
About the author
Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: email@example.com
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