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Develop your Booklets like You Do Your Brochures

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Author: Katie Marcus

Commissioning a printing company to do booklet printing services for you is also quite like that of having brochure printing services done. However, in booklets, you have many pages to contend with and it allows you to use as much information as you would like to put.

Hence, your booklet must be printed and developed into something that can be very information and effective, which would help you increase your leads. This growth in leads will in turn boost the sales of your products or services.

However, booklet printing is not that easy, especially if you are thinking about doing it on a regular basis. To get you through the process, here are five easy steps to begin developing your print booklets:

1- Create an outline.

This is the very first step you must always remember, since you need to have a list of information on hand that you are going to use for your booklet printing. The easier way to organize your details and information is to have an outline for your booklet. Aside from the content of your marketing material, you also must include the areas where you want your photos and images to be located while drafting out your outline. Your graphics can help you emphasize your message in your print booklets that is why the location of these elements is essential to the impact you will have on your target readers.

2- Decide on your format.

At this time, you should already know what you would want to include in your collateral. Hence, you should already have an estimate of the size of your booklet. Whether you are looking at a trifold booklet printing, loose sheets, or even mini booklets, the bottom line is to have a size that will complement your information. Also, include in your consideration the size that would be able to easily fit inside a file folder. You would not want to have your recipients 'accidentally' lose them in the trash just because they do not have anything to store it in.

3- Set up your pages.

Arrange your copy on your print booklets' pages according to how much information you are going to use. Do not forget to arrange your details according to what is the most important (at the front) and then the rest throughout the pages of your booklet.

4- Fill in the blanks.

This means ensuring that you have all the spaces in your booklet properly filled up - each detail in their proper places. This would entail a lot of editing, as you need to determine the most relevant information within your pages. Be sure to provide an easier time of reading for your audience so they can quickly digest and understand your message.

5- Finally, add your final touches.

Edit your content; place your graphics, photos, and even charts if you have them. Ensure that every information in your booklet is unique, along with your design and format. The final step is to ensure that every element is in its proper place and order.

About the author: Katie Marcus writes information about print booklets or booklet printing technologies. Log on to for more information.

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