Burn Lounge - Will it take a Bite out of Apple Itunes?
Author: Rick Sadlowski
After 1 billion downloads Apple has something to truly be proud of.
But that pride may be short lived, as Burn Lounge attempts to gain some
of Itunes precious market share.
At the outset- going to one of over the 15,000 (3-28-2006) individually
owned burnlounge websites is much like Itunes- click on tracks and artists,
listen to music, and hit the "buy" button.
Burnlounge.com has a philosopy- or so its seems- to stay away from
the glitz and glam of the multi million dollar ad campaign
Apple has bombarded us with over the last few years. The idea
is to "give back" to the members of the 'network that it is creating.
The revenue that would normally be spent on advertising is shared
among the site owners in terms of a 50cent profit share per album
sold- and a finders fee for those that bring other members into the
burn lounge family. 50 cents may not seem much- but compare that to
some royalties that artists are awarded from their respective record
labels- burnlounge retailers share per sale could actually beat the
This network is composed of music fans, musicians, dj's , singers, and
rappers as they all take the plunge into maintaing and owning their
own digital download site. For all of the mentioned, a very minor cash
outlay gives you the ability to do something you probably would
never get with Itunes- that is the ability to change the top
10 albums / tracks on your home page. The slick interface
provided by Loudeye (a company Microsoft is invested into) is fully
customizable giving you the ability to choose tracks to sell to
your friends, family, and the rest of the world.
If, you happen to be a musician, you are given the option of sending
a cd of your tracks to Burnlounge corporate headquarters and according
to several representatives of the company within 3-4 weeks you will
be able to sell your tracks at a negotiable 50-75 cents.
The price for your own site.. it starts at $29.99 for the basic site ,
which allows you to sell your own music and receive your share of your
download revenue up to a maximum of $440 - the music mogul package
which allows you to create groups of music retailers- and when your
group of retailers sells mp3s- you get paid from their sales. A
pyramid? Hardly- this is multi level marketing with an excellent
product for sale that actually sells itself. Everyone knows whatmusic is.
The sales pitch quite frankly is this: "Do you like music?"- how simple
could that be?
So why should Apple look out? - Well, this is just the type of viral
excitement that has built such businesses as My Space, Flickr,
and Youtube. Added to this is the fact that Burn Lounge will be
offering movie downloads, concert tickets, tour merchandise, mp3
players and a whole slew of other gadgets you can sell.
For more information go to www.burn76.com and fill out the form- or
take the plunge and go to http://www.burnlounge.com/djdick , watch
the video and click on "become a retailer".
About the author
From internet marketing to independent music distribution to working at home tips and tricks, Richard Sadlowski takes the Guru title to new meaning.
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